ABOUT THE EVENT
Kohl’s partnered with Omnicon Production to bring a celebratory beverage activation to two key tour stops — Gurnee, Illinois (Chicago tour stop) and Brookfield, Wisconsin, home to Kohl’s headquarters.
With just a four-week turnaround, North Village Coffee prepared for two full-day activations in the same week. The concept called for a streamlined, iced-only menu designed for speed, high guest traffic, and retail foot flow.
To support this scale, we coordinated staffing, prep logistics, and equipment planning to ensure both stops delivered consistent execution.
gurnee, IL // Brookfield, WI // 800 DRINKS PER DAY // 7-HOUR SERVICE WINDOWS
KOHL'S 20 YEAR ANNIVERSARY BRAND ACTIVATION TOUR
coffee catering a multi-city
anniversary tour
2 full-day brand activation stops
7 hours of continuous service per event
800 drinks per day
High-speed iced beverage production
Coordinated setup within retail activation environments
what we provided
HIGH VOLUME ICED DRINK SERVICE
Each activation featured an iced-only beverage menu built for summer crowds and quick turnover: lemonades, cold brew, iced lattes, and iced matcha.
Our team maintained speed and consistency across both cities while aligning with Kohl’s brand presence and tour atmosphere. Despite the tight timeline and back-to-back scheduling, both stops operated smoothly from setup through breakdown.
