Roblox Downtown Chicago Brand Activation Series
With just over a week to plan, North Village Coffee was brought in by Roblox to execute a three-day activation series across four downtown Chicago office locations.
The goal was to create a consistent, branded coffee experience that could travel between offices while supporting Roblox’s outreach to media and advertising partners.
We developed a fully branded setup — including a custom-wrapped cart, branded cups, and on-drink visuals using our Ripples system — ensuring every interaction reinforced the brand.
1. The Vision & Build
Multi-Office Activation, Built Fast
3-day activation series across 4 offices
Fully branded coffee cart + cups
Mobile setup designed for quick transitions between locations
Full espresso and matcha service menu
What We Provided
Across all three days, the team delivered a steady flow of high-quality drinks, serving over 600 guests while maintaining speed, consistency, and brand presentation.
The menu included grade A matcha, signature lattes, cappuccinos, and cold brew — giving guests a mix of elevated options while keeping service efficient across multiple office environments.
The result was a clean, branded activation that moved seamlessly between locations and supported meaningful in-person connections with partners.
2. Execution & REsults
Consistent Experience Across Every Stop
600+ Drinks Served
3-Day Activation Series
4 Office Locations
1.5 Week Turnaround
Fully Branded Experience
Result Snapshot
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