SOREL FOOTWEAR x BODYROK x COSMOPOLITAN CAMPUS TOUR
ABOUT THE EVENT
Sorel Footwear teamed up with Bodyrok and Cosmopolitan for a campus tour built around fitness, community, and a great drink. North Village Coffee was hired to bring the beverage experience to three university cities: Iowa State, the University of Wisconsin-Madison, and the University of Minnesota.
Each stop was a collaboration with sororities on campus, pairing a sponsored pilates class with a complimentary drink afterward. Guests could choose cold brew or matcha on tap, served from a fully branded Sorel cart.
With three stops in just 10 days, the activation called for tight logistics, a travel-ready setup, and a consistent experience at every campus.
iowa state // UW-madison // university of minnesota // 700 GUESTS SERVED // 3 CITIES IN 10 DAYS
coffee catering a three-city fitness activation
3 university campus stops in 10 days
Around 700 guests served
Sponsored pilates class followed by complimentary drinks
Cold brew and matcha on tap
Full branding: black Sorel cart, awning, cups, and live logo printing
what we Provided
A FULLY BRANDED COFFEE EXPERIENCE
We outfitted a black Sorel-branded cart with a matching branded awning and served every drink in custom branded cups. Our ripples printer put the Sorel logo directly on each drink, so every guest left with a photo-ready, on-brand moment.
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A FULLY BRANDED SOREL EXPERIENCE
COLD BREW AND MATCHA ON TAP
CAMPUS ACTIVATIONS, DONE ON A TOUR SCHEDULe
Three universities in 10 days meant packing up, traveling, and setting up again without losing quality. The team delivered the same polished experience at each stop, from Iowa to Wisconsin to Minnesota.
For a post-workout crowd, we kept the menu fresh and fast: cold brew or matcha, poured on tap. The tap cart setup meant no wait after class let out, even when a whole group of guests lined up at once.
We outfitted a black Sorel-branded cart with a matching branded awning and served every drink in custom branded cups. Our ripples printer put the Sorel logo directly on each drink, so every guest left with a photo-ready, on-brand moment.
