YPO Global Conference Coffee Activation
North Village Coffee partnered with YPO to execute a large-scale coffee activation during their annual U.S. conference at the Hyatt Regency Chicago.
The event brought together an international audience and required an efficient morning service capable of handling heavy traffic within a short four-hour service window each day.
Over the course of six weeks, our team coordinated a five-cart setup that included four espresso carts and one high-volume tap cart. The activation also featured multiple branded environments, including three YPO-branded carts and a premium sponsor booth for SIXT featuring both espresso and tap service.
1. The Vision & Build
Multi-Brand Conference Service at Scale
4 branded espresso carts
1 tap cart for high-volume beverage flow
Sponsor-branded activation booth
International conference service logistics
Two-day morning service operation
What We Provided
Our primary objective was clear: serve approximately 1,300 drinks each morning while maintaining consistent quality and efficient guest flow at the event.
Our team executed a streamlined conference catering setup designed to move quickly without sacrificing presentation or guest experience. Across both mornings, the multi-cart operation handled continuous demand from attendees arriving from around the world.
The result was a smooth, high-volume activation that delivered on scope, supported sponsor visibility, and left the client highly satisfied with the overall execution.
2. Execution & REsults
High-Speed Morning Service for a Global Audience
1,300 Morning Drinks Target
5-Cart Conference Setup
International Guest Audience
2-Day Activation
6-Week Planning Timeline
Result Snapshot
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